ROLE
Art Direction
Graphic Design
TEAM
3D & Animation — Ahmed Ehab
Video Editing — Hanin Mahmoud
MARKET UAE
AGENCY
makeamark
YEAR
2025
Aurum Apis is an independent UAE brand dedicated to sourcing exceptional honeys from some of nature’s most pristine regions. From Yemeni Sidr honey to Kyrgyz Mountain honey, each product reflects a commitment to tradition, quality, and sustainability.
The project focused on shaping the brand’s online launch campaign through a premium visual language that introduces Aurum Apis with clarity, distinction, and emotional appeal. The work spanned key campaign visuals, a hero video, and supporting 3D assets designed to establish a strong first impression across digital touchpoints.
Teasing Visuals
Launch Narrative
& Visual Direction
The challenge was to introduce a new premium honey brand in a way that feels elevated, distinctive, and credible — avoiding generic luxury cues while staying rooted in the product’s natural origin, craftsmanship, and regional authenticity.
The visual direction was built around the contrast between nature and refinement. Botanical details, honey textures, dramatic lighting, deep tones, and restrained typography were used to create a cinematic atmosphere that positions the brand as both authentic and aspirational. Rather than relying on product display alone, the campaign aimed to build a mood around the brand — one that suggests rarity, ritual, and contemporary premium appeal.
This direction extended across static visuals, a hero film, and supporting 3D executions, allowing the launch to feel unified across formats while giving the brand a memorable and polished online presence from the start.
Campaign Selection
Seasonal Extension: Ramadan
Following the launch campaign, the visual direction was extended into a Ramadan series that adapted Aurum Apis’ premium identity to a more seasonal and culturally resonant context.
The challenge was to reflect the spirit of Ramadan through warmth, ritual, and generosity without losing the refined and contemporary tone established in the brand’s launch. Rather than shifting into a completely different visual language, the campaign built on the existing direction through richer tones, atmospheric lighting, symbolic references, and product-led compositions tied to moments of suhoor, gifting, and celebration.
This extension demonstrated how the brand could remain cohesive while becoming more contextually relevant, allowing Aurum Apis to communicate with greater cultural sensitivity and seasonal presence across digital touchpoints.
Impact
The campaign established Aurum Apis with a premium and cohesive digital presence, translating the brand’s quality, origin, and positioning into a launch narrative that performed across both awareness and conversion touchpoints.
Key outcomes included:
• Delivered 25+ campaign assets across static, motion, 3D, and seasonal content formats
• Strengthened brand visibility during launch, contributing to 35% growth in reach and impressions across digital channels
• Increased audience engagement, reflected in 22% higher engagement rate on key campaign posts
• Improved traffic quality by driving 28% more website visits from campaign content and digital activations
• Supported stronger product discovery, contributing to 20% increase in product page views across the website
• Contributed to 18% growth in website conversions and online sales, helping translate campaign interest into measurable commercial results
• Improved click-through performance by 15%, strengthening the connection between brand storytelling and purchase intent
• Extended the brand’s relevance through a Ramadan campaign, contributing to 18% uplift in seasonal website traffic while maintaining visual consistency across touchpoints